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Essay / Research Paper Abstract
This is a 6 page paper that provides an overview of e-commerce. A hypothetical company is used to demonstrate how e-commerce can be effectively improved. Bibliography lists 3 sources.
Page Count:
6 pages (~225 words per page)
File: KW60_KFbiz022.doc
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Unformatted sample text from the term paper:
emerged. Additionally, the emergence of online retailers and storefronts has changed expectations for retail service and its availability. For these reasons, e-commerce is now an ubiquitous choice for many organizations.
The thought is that by engaging in e-commerce, one can markedly reduce overhead while at the same time appealing to a wider audience. However, one must also note that the
competition increases exponential in e-commerce as well, so that one has to struggle even harder to get noticed. However, it is not sufficient to simply create a website with a
storefront; rather, organizational leaders must develop a strategy that centers on e-commerce and supports e-commerce operations with necessary resources and organizational support. In short, this means that effective adoption of
e-commerce hinges upon leadership and leaderships capacity to promote an organizational culture that emphasizes and supports e-commerce operations in an appropriate fashion. This paragraph helps the student introduce the
hypothetical example around which the paper is based. In order to best understand the majorly important role which effective strategic management of e-commerce plays in an organization, it can be
helpful to adopt a hypothetical scenario to serve as a framework by which to understand the issue as a whole. For the purposes of this paper, the discussion of e-commerce
will focus on the hypothetical company Bumble Corporation and their efforts to effectively launch an e-commerce operation to increase sales of their core product, organic honey. Bumble Corporation was established
at the beginning of the current boom in health consciousness and stood poised to capture a major share of the market through the development of a locally sourced organic honey
product. The company began with localized sales and quickly made a name for itself as one of the most responsible and innovative producers of organic food products. In the years
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