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Essay / Research Paper Abstract
This 18 page paper looks at an organization where there is a service gap as a result gaps in the training and development of the staff. The paper is written as a report, identifying the problems, utilizing SERVQUAL as an assessment tool and presenting a solution to implement changes required. The bibliography cites 16 sources.
Page Count:
18 pages (~225 words per page)
File: TS14_TEjobcare.rtf
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Unformatted sample text from the term paper:
them get back to work. The delivery of the service has been noted as failing to meet the organizations desired quality and a plan is developed to assess and then
provide the training needed over a period of 21 weeks, using the SERVQUAL tool and creating an environment where employees are more skilled and more motivated. 1. Introduction
Jobcare is a registered charity, founded in 1994 the aim of the organization is to work with the long term unemployed and help them back to work with both help
in finding jobs and support in the job search activities as well as the provision of training and development to help the long term unemployed developed their skills and aid
with the provision of workplace experiences so that employment prospects are improved (Jobcare, 2010). The objective of the organization is based on social principles and the use of a
non profit making model, benefiting from the support of volunteers and a range of sponsors which in 2010 include Accenture, the Bank of Scotland (Ireland), Unicredit Bank, Social Entreprenuers Ireland
and the Rotary Club of Dublin Central (Jobcare, 2010). In order to achieve the aims making sure that the services offered are fully utilized so that the primary goal of
the organization is achieved, as well as retain the ongoing support of sponsors, the organization has to deliver a quality service. When considering this from a marketing perspective the
services need to be marketed, even where there is no fee, the target market need to know of the help that is available and have to make the decision to
use that help (Hall et al, 2009). The marketing promises still need to be fulfilled, if they are not the clients or users of the services will leave disappointed and
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