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Essay / Research Paper Abstract
A 7 page paper discussing Shell Oil's shift from its traditional supply chain activities in the 1990s to a web-centered model beginning in 2002. Shell has shown itself to be an industry leader in several areas; it also led its industry in adjusting and reworking its supply chain. Bibliography lists 9 sources.
Page Count:
7 pages (~225 words per page)
File: CC6_KSsupChnShell.rtf
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Unformatted sample text from the term paper:
Royal/Dutch Shell Oil Company is more than 100 years old and is one of the worlds leading oil companies. Based in the Netherlands, Shell Oil has had immense
difficulty in the past with environmental issues and environmentalist groups, but it has resolved many of those problems through the adoption of sustainability measures that other oil companies are only
beginning to contemplate, much less implement. Shell Oil operates in many of the worlds developed nations, and it maintains several related businesses, each
of which has the use of crude oil as its base. Customers are refineries and industrial concerns using Shell items such as machinery lubricants, as well as individual gasoline
purchasers in many countries of the world. The company structure is such that the Dutch headquarters of the company responded well to events
bringing the company unwanted and negative publicity several years ago. The same environmentalists who held the company up as an example of how big oil should not operate now
congratulate the company on its environmental responsiveness and commitment to the principles of sustainability. Supply Chain Suppliers Shells suppliers are companies that may
supply Shells competitors as well, with items specific to the oil industry. Other suppliers are those offering more general items of use in several industries. Shells use of
equipment can be considered to be the beginning point in the supply chain for oil in that Shell is drilling and extracting the raw material from the ground. Customers
Shells customers primarily are end-users of the products it refines from its crude oil. It sells gasoline at both wholesale and retail under
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