Here is the synopsis of our sample research paper on Implementing a Non-Cola Strategy at Coca-Cola. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 3 page paper recommending that Coke develop and market sparkling juices. Consumers around the world have been clear that they prefer juices over colas; Coke is strongly attached to carbonation. The suggested solution is that Coke add light carbonation to 100% juice drinks to revitalize sales while still providing customers with the fruit juices they favor. Bibliography lists 4 sources.
Page Count:
3 pages (~225 words per page)
File: CC6_KScokeStratNon-Car.rtf
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Unformatted sample text from the term paper:
Safety Associates, NSA, was a popular multilevel marketing company in the late 1980s and early 1990s. As was common with those direct sales and multilevel companies, the products were
of high quality but were greatly overpriced, and the company gained greater revenues from selling dreams than they did from selling product. Selling primarily air and water filters to
individuals and businesses, NSA had one product at the time that foreshadowed the changes that Coca-Cola and Pepsi would wrestle with in the future. The product was a "sparkler,"
a contraption using a small CO2 cylinder and specially adapted one-liter bottles that consumers used to add fizz to any beverage they pleased.
Given its present market difficulties, Coca-Cola would do well to examine the principles of the NSA sparkler in a global context. Taking this approach will allow the company to
retain its attachment to carbonation while also providing a product class that does not currently exist in the soft drink market. A 100 percent juice product that also contains
carbonation fills a market gap that neither Coke nor Pepsi apparently has recognized. Implementation of Resources Technology The Coca-Cola company itself does not
directly provide a final product to the market. Rather, its customers constitute the global network of bottlers and companies with which Coke maintains joint ventures and partial ownership in
other countries. All of these bottlers possess the technology to add some fizzy interest to the juice products in which consumers throughout the world have great interest at the
present time (Hein, 2005). People The people comprising the marketing and research arms of the company are well aware of consumers lack of
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