Sample Essay on:
Implementing Strategy

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Essay / Research Paper Abstract

This 10 page paper considers how strategy may be implemented in an organisation. The paper looks at the way change may be introduced and resistance overcome, so that a change, or a new strategy will be accepted and implemented successfully. The bibliography cites 10 sources.

Page Count:

10 pages (~225 words per page)

File: TS14_TEimpstr.rtf

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Unformatted sample text from the term paper:

there is an advantage in understanding the process of change s that the strategy may be implemented. If we consider a position where there is to be the major restructuring of the company where all employees will be affected to some degree it is imperative that not only do they employees understand the change, that they are actively a part of that change, support it and help it take place.. The reasons for the failure of these organisational changes is manifold, but the overriding reason appears to be the resistance encountered when managing change (Maurer, 1997, McCallum, 1997). In order to control resistance at all levels the change needs to be actively managed, therefore the process of organisational change requires understanding and to be effect the change must be permanent (McCallum, 1997) All management theories agree on one point, and that is the resistance to change; "No positives changes will ever occur within a company unless the Chief Executive realises that people are basically opposed to change. A Climate of change must be created in peoples minds"(Jacques G Margry, Group Chief Executive, Parker Pen, quoted in Thompson, 1998) Lewin describes way in which change materialises as the effect of driving and restraining forces (Lewin, 1951). The position of an organisation, in this model, is always under some form of pressure to change. The way in which any changes emerge are as a result of these restraining and driving pressures (Lewin, 1951). Driving forces can be external to the organisation, for example changes in legislation, environment changes or the industry structure, they may also be internal such as staffing matters or micro economic factors. Driving factors are highly likely to be financial in origin, such ...

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