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Essay / Research Paper Abstract
This 20 page paper is an assessment and implementation plan for the fictitious firm; Kudler Fine Foods, to install and operate a deli and a fish counter in their retail outlets in order to increase business. The paper includes an environmental scan, assessment of the strategies and practical considerations including a work breakdown schedule (WBS) and Gantt chart. The bibliography cites 10 sources.
Page Count:
20 pages (~225 words per page)
File: TS14_TEkudfish.rtf
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Unformatted sample text from the term paper:
completive advantage 10 4. Developing the Strategy 12 4.1 Objectives 12 4.2 Key Success Factors 13 4.3 Implementation 15 5. Practical Aspects 17 Figure 2 Work based schedule 17 Figure 3 Gantt Chart 18 Cover Letter 20 References 21 1. Executive Summary
There is a plan to implement a new deli and Fish counter in each Kudler Fine Food store, with the aim of increasing level of sales made to existing customers
by providing new products which can be sold, as well as helping to attract new customers into the store as a result of the new products that are being provided.
This is a plan which fits in well with the core competence of the organization with the advantage of differentiation, based on the high-quality goods that are sold as well
as on a high quality service. It is estimated that each store will have an initial capital outlay $68,000 and that the benefit would be an increase in the total
revenue for each door by 10% in the first year 2. Introduction Kudler Fine Foods is a relatively small chain of specialist food outlets. The chin has been successfully
operating since 1998 with units located in different areas of California. The aim of the firm was to differentiate itself selling sell gourmet food through the concept of a premium
retailer setting. The firm has been successful and now wishes to introduce a new strategy that will add value and increase sales and profits. The vision of high quality
food that is available locally is one that has been a core element of the strategy of the firm, and any strategy that I developed needs to be aligned with
the current practices and operations to avoid clashes in-house and with the perceptions of the consumers. It is with this in mind a strategic plan needs to be considered
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