Here is the synopsis of our sample research paper on If Marketing Aims to Meet Customer Needs Why are Customers Rights an Ongoing Issue?. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 10 page paper looks at the role or marketing and considers why, if marketing aims to meet customer expectation consumer rights are such an issue today. This subject is approached from the perceptive of business management and corporate social responsibility (CSR). The bibliography cites 14 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEmarkCSR.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
and provides the information needed to motivate a purchase. It may be argued that within a market, if the marketing is aimed as creating customer satisfaction there should not be
the need for issues such as consumer rights and the need for corporate social responsibility as the way that the firm operates should be satisfying these needs and requirements. However,
there is a need for issues such as consumer protection and rights and the use of corporate social responsibility (CSR) models and models, so the questions can be asked whether
the desire to satisfy customer needs through marketing does, can or should be able to satisfy the needs that consumer rights and corporate social responsibly fulfil. There are
many definition of what marketing is and what it does, one of the most comprehensive comes from Boone and Kurtz, (1998), which defines marketing as "the process of planning and
executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives". This is a comprehensive
definition and it may start to indicate why and how marketing fails to take into account the entire consumer needs including rights, as there is a need to satisfy both
individual and organizational objectives. The organization objective will be to create a profit as one group of primary stakeholders are the shareholders. The satisfaction of all needs may result in
a position where profit is eroded and there are only small, if any, marginal benefits as more and more needs are satisfied. The companies will usually seek to reach a
point of optimization, where revenues are increased to the point where total average costs are minimized per unit to maximize the return (Nellis and Parker, 2000). It may be argued
...