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Essay / Research Paper Abstract
This 5 page paper is a list of sources which may be used to help with an analysis of Southwest Airlines with a short summery of why each source may be useful. There are two sources identified for each of the elements of Porters Fives Forces analysis and for each of the dimensions of a PEST analysis. The paper cites 18 sources.
Page Count:
5 pages (~225 words per page)
File: TS65_TESWlitmark.doc
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Unformatted sample text from the term paper:
gathered. In this paper there is an assessment of potential sources that may be used in a Porters Five Forces analysis and PEST analysis for Southwest Airlines/ Porters Five
Forces Threat of competitors/industry structure 1. Aguirregabiria, Victor; Ho, Chun-Yu, (2012), A dynamic oligopoly game of the US airline industry: Estimation and policy experiments, Journal of Econometrics 168(1), 156+. This article
published in a peer reviewed journal looks at the structure of the US airline industry and explores the reasons why the majority of the industry has adopted a hub and
spoke operational model. This is useful giving background on the structure of the industry and the way competition emerges. 2. Southwest Airlines (2012), About Southwest, retrieved 4th May 2012
from http://www.southwest.com/html/about-southwest/index.html?int=GFOOTER-ABOUT- ABOUT This is the web site of Southwest Airlines and gives a great deal of information about the firm and how they compete. It is useful in assessing their
current position with in the US airline industry and the way they which to compete, as well as demonstrating their marketing approach. Threat of New Entrants 3. Belobaba,
Peter; Odoni, Amedeo; Barnhart, Cynthia; (2009), The Global Airline Industry, Wiley-Blackwell This is a useful book about the airline industry giving good background information and applying a number of theories
to explain the way in which the industry operates. This will be useful in this and other section of the analysis due to the in depth examination of the industry.
4. JetBlue, (2012), About Us, retrieved 4th May 2012 from http://www.jetblue.com/about/?intcmp=ft_aboutus This is the web page of one of the newer entrants into the airline industry. This is useful as
it demonstrates the abilty of a new entrant to gain market share and compete and shows the success of a former new competitor. Power of Buyers 5. Forgasa, Santiago; Moliner,
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