Here is the synopsis of our sample research paper on Ice-Fili and Russia's Ice Cream Market. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 7 page paper discussing conditions at Russia's leading domestic ice cream producer, Ice-Fili, as of 2002. Russian ice cream is unique in that it is much higher in fat and contains less sugar than Western ice cream, and by 2002 Ice-Fili was facing significant competition from Western companies including Baskin-Robbins, Ben & Jerry's, Nestlé and Unilever. The paper discusses the Russian market (Russians are devoted to their ice cream) and recommends that Ice-Fili open stores in urban areas. Based on Harvard Case 9-703-516. Bibliography lists 3 sources.
Page Count:
7 pages (~225 words per page)
File: CC6_KSmktgIceFili.rtf
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Unformatted sample text from the term paper:
of a Harvard case study on Ice-Fili attribute Winston Churchill with this statement: "You cannot defeat a nation that enjoys ice cream at minus 40 Celsius" (Rukstad, Mattu and Petinova,
2003; p. 1). One Baskin-Robbins manager in Russia believed that the local people consumed even more ice cream in the winter months than in summer, but measurement indicates that
the Russians are traditional in their timing of consumption, even if they are far from traditional in the quantities they consume. The Industry and its Trends
Michail Gorbachev recognized the problem of excessive alcohol consumption and alcoholism in the former Soviet Union and sought to positively affect the situation by reassigning state-owned production
facilities. Many of the facilities that formerly had produced alcohol products were reassigned to produce very different products, among them ice cream.
The Russians love for ice cream is well known, and connoisseurs know Russian ice cream well. In the West, premium brands hold about 10 percent fat; Russian standards call
for 15 percent. The method by which the Russians make their ice cream is different too in that it is not as sweet as Western brands and it is
much more highly aerated (Rukstad, Mattu and Petinova, 2003). Further, it was and is made with all natural ingredients and contained no preservatives. This is an important point
in the Russian market, where consumers appear to be far more concerned about consuming preservatives than they are about fat content of the foods they eat (Rukstad, Mattu and Petinova,
2003). "The Russian ice cream industry produced 468,000 tons in 1990 - the peak production year" (Rukstad, Mattu and Petinova, 2003; p. 2),
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