Here is the synopsis of our sample research paper on IT at Southwest Airlines. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 14 page paper looks at the low cost airline Southwest, assessing the way in which they have developed and aligned technology with their business goals. The general IT issues and use, as well as IT governance and IT governance structure are all discussed. The paper then looks to the future and the way that the technology may be further aligned with business strategy. The bibliography cites 11 sources.
Page Count:
14 pages (~225 words per page)
File: TS14_TEITatSW.doc
Buy This Term Paper »
Unformatted sample text from the term paper:
is necessary for firms to be able to adapt and change to meet the environmental challenges. Hong (2009), notes that this is true for all firms, whether they are in
manufacturing or providing a service, and that a need to adapt and align information technology (IT) with business needs is a key element of the changes which are needed. It
may be argued that the low cost air carrier; Southwest Airlines has already demonstrated the ability to adapt and change. However, past performance does not automatically lead to improvements in
future performance and like any firm there is a need for ongoing improvement and increasing the level of IT alignment. 2. Overview of Southwest Southwest Airlines was founded in
1971 by Rollin King and Herb Kelleher. They had new business concept; a vision for an airline that offered the lowest possible fares and still transported people to their desired
destinations (Kelly, 2001). The idea was if this could be achieved at the same time as giving the passengers a good time on a journey they would be able to
gain loyalty and repeat custom (Kelly, 2001). The firm has been able to achieve this vision through a number of strategies. The internal organization and relationship with employees has been
a key part of delivering the service, which has included a number of awards for delivering good service, such as the Time 2008 Friendliest Airline award, and Forbes 2008 award
for being the most reliable US airline (Southwest Airlines, 2011). Information technology has played an important role, and the past alignment with business strategies has often seen it become
so integrated with processes it is taken for granted. For example, it was Southwest that initially paperless ticketing, which was undertaken as a cost saving measure. This has now become
...