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Essay / Research Paper Abstract
A 15 page paper that argues that the most effective sales strategy that a small business can adopt in the new globalized market is conformity to the standards set by the International Organization for Standardization and the acquisition of ISO registration. Discussed are the changes that have occurred in the worldwide market over the past decade, the new opportunity these changes present to small business owners, and the benefits ISO registration offers small businesses in this new market. Bibliography lists 10 sources. LCISOAcq.doc
Page Count:
15 pages (~225 words per page)
File: D0_LCISOAcq.doc
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Unformatted sample text from the term paper:
by journalist Richard Barnet in an article he penned for The New Yorker entitled "Defining the Moment" (1990; p. 48). The moment Mr. Barnet so aptly defined came in
the year 1990, and now, a decade later, his projected observation has in fact become reality. The world of the twenty-first century is indeed a new world that is
new in entirely new ways, and from this new world has emerged an entirely new concept of business. A new concept that requires its participants to rethink, reorganize and
restructure themselves in entirely new ways in order to adapt and to ultimately succeed. The world of commerce has changed dramatically over the past decade. The last two years
of that decade in particular marked an era of worldwide change in business practices and concepts that set a pace so fast that even at its slowest point it could
be described as no less than extremely rapid. The mass production of simplified, easily operated personal computers combined with the introduction of inexpensive unlimited Internet access during the 1990s
marked the beginning of a technological revolution that was to affect all aspects of life both personal and professional. The technological revolution that swept around the globe during the
last decade in turn gave rise to a social, psychological and economic revolution, one that changed the concept of commerce forever and opened the door to a myriad of new
opportunities and advantages in the business world. Sometimes called the "post-industrial age" and at other times the "information age", this new age of business by any name is unique
and distinct in the fact that it is joined and connected as never before (Bell, 1973; PG; Ronfeldt, 1992). What was once known as "multinational corporations" have come to
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