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Essay / Research Paper Abstract
This 25-page paper discusses the fact that most businesses are doomed to failure from an international sense if they don't take into account the culture of the land in which they operate. Discussions also center around literature. Bibliography lists 10 sources.
Page Count:
25 pages (~225 words per page)
File: D0_MTinbucu.rtf
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Unformatted sample text from the term paper:
and companies in different parts of the world, these companies will not succeed unless they take into account culture of various parts of the world.
Business case studies are loaded with cultural errors -- and much of the literature written on the topic also points out the need for businesses to take into
account language and culture to succeed. The problem is, businesses continue to turn a blind eye to the idea, stubbornly assuming that markets and human resources will adopt to the
American way, rather than vice versa. This, despite the fact there is proof that ignoring a countrys culture could spell doom for a company and its products. Introduction
With todays international business community and globalization being the main "buzz" words in the community, businesses are more likely to venture out internally and establish
everything -- from branch offices, to franchises, to full-fledged companies -- in other countries and on other continents. But as more and more
companies go "international," theyre finding that theres more to selling a product or service than the demand for that product or service. Basically, a companys success and failures can be
related to how well they understand and handle cultural differences associated with conducting business internationally. When we talk about "cultural differences," were talking
about more than language, though that certainly plays a part in everything. The business textbooks are loaded with all types of language mistakes -- such as when McDonalds brought its
"Big Mac" to France and was derided, because the French translation of "Big Mac" stands for "breasts." Then there was PepsiCos attempt
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