Here is the synopsis of our sample research paper on INTERNAL ANALYSIS OF APPLE INC.. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 9-page paper offers an internal analysis of Apple Inc. including a resource analysis and capabilities analysis. Bibliography lists 3 sources.
Page Count:
9 pages (~225 words per page)
File: AS43_MTanlysapl.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
"Apple Inc. in 2008," written by Lou Marino and John Hattaway. The issues facing Apple in 2008 included 1) no increase in gross margins despite component prices that were falling;
2) a botched launch of the 3G iPhone (this included a worldwide crash of the iPhone activation system); 3) a U.S. economy that was deeply embroiled in a recession and
4) health issues faced by Apples CEO, Steve Jobs. Resource Analysis Tangible Liquid assets. The companys cash, cash equivalents and short-term investments are
impressive - these are the assets that can be used immediately to do everything from pay off debt to immediate investments in R&D (to which Apple has committed itself). Though
gross margins as a net percentage of sales is 34% -- meaning more is being invested in getting the products produced and to market - Apples balance sheet is in
pretty good shape, especially from a cash perspective. The company has $15.3 billion on hand, while liabilities as a percentage of assets are fairly low.
Receivables. Monies owed are also relatively low, as a percentage of the entire asset pool. Though receivables have increased from 2006, again, the totals are not worrisome.
Inventories. This is a concern. There seems to be an increase in inventories. In calculating for an inventory turnover ratio (sales/inventory which
translates to $24 billion/$346 million) we obtain a ratio of 69. Generally, the higher a turnover ratio (in other words, the more days it takes to "turn" inventory), the more
worrisome things are, as this means excess inventory is still hanging around, rather than making money for the company. Without a direct comparison with the industry average, this is difficult
...