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Essay / Research Paper Abstract
This 6-page paper focuses on how consumer behavior is influenced by national culture. Bibliography lists 6 sources.
Page Count:
6 pages (~225 words per page)
File: AS43_MTcobecult.doc
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listed below. Citation styles constantly change, and these examples may not contain the most recent updates. INFLUENCE OF CULTURE ON CONSUMER BEHAVIOR Research
Compiled by 10/2010 Please Introduction
Marketers have been trying for a long while to determine what factors might influence buyer behavior. There are obvious factors - for example, mention "hurricane" in Florida, and
the chances are pretty good that stores will see a run on milk, bread, flashlights, batteries and two-by-fours. But buying behavior is rarely so obvious, requiring the marketer and strategies
to figure out what will influence someones purchase of a particular item, or, conversely, what might turn an individual off of a particular item.
In this paper, well analyze what the influence of culture is on consumer behavior. Well pay careful attention to international culture in this paper and examine literature that deals
with differences among international cultures and buying behavior. Literature Review "It is widely understood that individuals behavior differs from culture to culture," comments
Nam (2009; p. 212). In short, there is plenty of literature pertaining to national culture and consumer behavior. Furthermore, because cultures impact on individuals behavior is so strong, it also
has a "moderating role" when it comes to international consumer behavior (Nam, 2009; Hofstede, 1980). Back in 1969, Howard and Sheth pointed out that culture can influence an individuals consumption
motives - and that culture has an impact on individuals through direct and indirect means. Nam also points out that if culture has an impact on individuals consumption behavior, it
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