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Essay / Research Paper Abstract
The ICT market in the Middle East has a great deal of potential to develop. This 4 page paper defines and explains the ICT market segments in this area. The bibliography cites 2 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEMidEICT.rtf
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Unformatted sample text from the term paper:
this has increased competitiveness, it has empowered users and given value to many areas. The Middle East may be seen as an area where ICT has not yet been fully
implemented, The government of the area are increasingly supporting the idea that ICT is a policy worth pursuing for the benefits it will bring, especially for the local economies (Anonymous,
2007). The market is one that is accessible, but still developing, in order to access the markets it is important that the markets are understood, this means looking as issues
such as the segmentation of the markets. These will help increase understanding of the current stage of development, the needs of the markets and the potential drivers. 2. Segmentation
There are a number of ways in which the ICT market in the Middle East may be segmented. This may be by the type of equipment that is sold as
well as by country and customer types and even by the way it is sold. Looking at the equipment this may be seen as the most relevant segmentation. There
are three general segments which may be further subdivided. These are telecommunications, IT services, hardware, software, internet, and office automation. These are all aspects of ICT but some may be
seen more in demand at different stages of ICT development. The development of ICT requires the presence of a suitable infrastructure, one of the first stages of the development
of communication. This may include wired communications such as telephone networks; these are required for the provision of later services such as internet by way of dial up and broadband
connections. Telecommunications is also a basic form of ICT, but also moves into areas such as 3 G telephones. Geography has a major influence on this, for example, in United
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