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Essay / Research Paper Abstract
This 9 page paper examines the South Korean car manufacturer Hyundai, looking at the background of the company and then examining the macro environment that it is operating within, including the competitive, economic, political, legal, ethical and environmental influences. Following the macro environmental analysis strategic suggestions are presented. The bibliography cites 8 sources.
Page Count:
9 pages (~225 words per page)
File: TS14_TEhyundai.rtf
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Unformatted sample text from the term paper:
global recession and credit crunch the company is seen increase in both profits and demand for its vehicles. The South Korean company has benefited from the stimulus package in South
Korea, but is also seen increases in international market. However, global conditions remain very difficult due to the recession, in addition to this there are other pressures, such as social
pressures for cleaner engines as well as technological influences with increased demand for the technology and the need for the company to comply with different regulations across many different countries.
Overall, the recommendation is for the strategy to remain the same, as this is a ready been highly successful, but look forward to the future in order to ensure that
the research and development which is undertaken facilitates the development of cars that meet future economic and environmental requirements and will allow the company to develop and retain a competitive
advantage in terms of differentiation. 2. Introduction Hyundai Motor Company is a division within the Korean firm; Hyundai Kia Automotive Group. This car manufacturing firm was founded in 1967 by
the Hyundai Engineering and Construction Company, which itself had been founded in 1947. The first car produced was released the year after the company was founded in 1968, this was
a Cortina, a model that had been developed by Ford and was manufactured under an agreement with Ford. The first Korean car was not released until; 1975, when the Pony
entered the market and the firm started to enter the export market, first exporting to Ecuador and soon after to the Benelux nations. The firm managed to develop their own
gasoline engine in 1991, this marked the beginning of the ability of the firm to increase its level of independence. The firm has faced some difficulties, such as the arrest
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