Here is the synopsis of our sample research paper on Hypothetical Digital Camera Company Strategy. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 3 page paper that includes a mission statement, vision statement, strategic objectives and strategies for a hypothetical digital camera company. Bibliography lists 2 sources.
Page Count:
3 pages (~225 words per page)
File: MM12_PGdfcm.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
values: * To provide customers exceptional quality in digital cameras at attractive prices. * To maintain the highest standards of honesty and integrity in every business activity. * To learn,
to stretch our imaginations, and to evaluate what we are doing and how we are doing it every day. * To maintain a healthy and comfortable working environment for our
employees. Strategic Vision: Company Fs vision is to become the most profitable digital camera company in our markets while at the same time producing cameras that are affordable for the
average family or individual and also offering cameras for the amateur photographer. Strategic Objectives: The Balanced Scorecard approach as described by (Student, you need to include
authors of Chapter 2) is used to assure the company focuses on both financial performance and strategic performance. Financial Performance objectives: * The global digital camera market is forecast
to grow by 8 - 10 percent per year for the next five years (Thompson, Stappenbeck and Reidenbach, 2004), thus, the objective for Company F is to grow by an
average of 9 percent per year for the next five years. Strategic Performance Objective: * Achieve a 3 star P/Q rating on all cameras. Consumers who purchase digital cameras rely
on this rating (Thompson, Stappenbeck and Reidenbach, 2004). * Increase market share in all regions each year. * Strengthen brand loyalty. Strategies: Company F will use both a
low-cost leadership strategy and a differentiation strategy (Thompson, Stappenbeck and Reidenbach, 2004). A low-cost leadership strategy requires the company to become more efficient in order to lower costs of production
and distribution. By lowering the companys costs, our digital cameras may be offered to consumers at a lower price than the same type of camera from a competitor. Another
...