Here is the synopsis of our sample research paper on Hutchison Whampoa Limited; Operations, Potential Expansion and Marketing Challenges. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 10 page paper examines the Hong Kong based firm Hutchison Whampoa Limited, looks at the range of operations they have and then identities a potential new overseas market; Poland, discussing why it is a market that provides a good opportunity. The last part of the paper considers the marketing challenges that the firm is likely to face in the future, The bibliography cites 7 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEhutchwhom.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
either in terms of products or geographically, but to do both was seen as a suicide strategy by Ansoff (Kotler and Keller, 2008). Therefore, if a large conglomerate firm, such
as Hutchison Whampoa Limited (HWL), the operations of the firm and their core competences should be considered as well as potential market opportunities. 2. The Company
Hutchison Whampoa Limited (HWL) is a multi conglomerate originating to the 1800s and based in Hong Kong (hutchison-whampoa.com). Hutchison Whampoa Limited is part of the Li
Ka-shing group of companies and the ultimate shareholder of the company is Cheung Kong (Holdings) Limited which owns 49.9% of the shares (Huchison-Wampoa, 2009). The company has interests in
a wide range of highly diversified industries across a large number of companies, to appreciate the diversity and nature of the company the different elements can be considered.
Hutchison Port Holdings (HPH) is a port services group, with commercial holdings in 49 ports across 25 countries, with interests in 300 berths (Hutchinson-Whampoa, 2009).
The headquarters are based at Hong Kong international terminal, which is the largest privately owned container operator in the world. Growth interests include any ship of the UKs largest port;
the Port of Felixstowe, as well as Harwich International, Thamesport and a major interest in ports across the world including South Korea, Spain, the Netherlands, Pakistan, Panama, Thailand, Vietnam, Malaysia,
Mexico, Poland, Saudi Arabia, Italy, Germany, Australia Belgium and the Bahamas(Hutchinson-Whampoa, 2009). In addition to these ports interests there is also ongoing investment and development in China, specifically for deep-sea
and coastal ports on the mainland (Hutchinson-Whampoa, 2009). In 2008 Hutchison Port Holdings handled a total of 67.6 million 20 foot equivalent units (TEUs) (Hutchinson-Whampoa, 2009).
...