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Essay / Research Paper Abstract
A 5 page paper. What is the key factor in predicting a company's success or failure. Historically, the prediction has been based on fiscal data but more recently experts are saying that a key factor is the management of employees. This paper discusses the importance of looking at human resources, specifically, hiring practices using a concepts from marketing. It then links human resources, employees and marketing the company's products. Bibliography lists 4 sources.
Page Count:
5 pages (~225 words per page)
File: MM12_PGlab3.wps
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