Here is the synopsis of our sample research paper on How the Mall Influences Women. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 5 page paper looks at how malls influence women to purchase items. Fashion is discussed and the cosmetics counter is also probed as well. Ideas about how the mall is different from ordinary stores and how the mannequin and all the other things in the setting do influence women and how they approach fashion. Bibliography lists 3 sources.
Page Count:
5 pages (~225 words per page)
File: RT13_SA331mal.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
marketing to the fairer sex (Pendleton, 2003). The author explains that while "men still controlled the cash....Ford offered up ad pitches addressing so-called "female concerns," such as ease of
handling and fashion" (2003, p.F38). It would soon become clear that not only was fashion important in terms of selling and marketing in general, but that women were more involved
with fashion than men. Indeed, aside from the stereotypical homosexual decorator, gender is key when discussing fashion and it is women who are in charge. Fashion
has been also equated with shopping malls, and to an extent--and according to a student--shopping malls present women as icons. For example, the mannequins in shopping store windows at the
mall influence womens purchasing decisions and so, what they claim to have just thrown on, is attire that might have been worn by a plastic replica of a human
being. Shopping malls are in fact places that do attract females and they draw large crowds in general as well. Although it is true that they are geared for women
and contain everything one might use their fashion sense for--furniture showrooms, cosmetic stores, pocket book shops--they are also there for men. Every once in a while, car show of
sorts or other male oriented type of presentation takes over the malls of America. One sees an array of automobiles, admittedly out of place, and this seems to be something
that is certainly male oriented. Still, the mannequins are truly admired amidst the fan fare whenever a special presentation graces a local mall, and these presentations are rather rare. In
any event, the mannequins stand out as their hair, jewelry and makeup create a certain image that women want to copy. It is true that some poorly designed mannequins are
...