Here is the synopsis of our sample research paper on How the Internet Is Transforming Marketing. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 14 page paper looks at the way the internet has changed marketing, including the tools that it uses and the new methods of marketing it has facilitated as well as the way in which target markets have become more empowered. The paper is written in two parts, the first 7 pages are the text and the second part is made up of slides for a PowerPoint presentation. The bibliography cites 10 sources.
Page Count:
14 pages (~225 words per page)
File: TS14_TEitransform.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
virtual world where many of the barriers that exist in the physical world are removed. These include the lowering or removal of geographical barriers and the reduction of noise that
can interfere with marketing with the more direct medium. The traditional model of marketing is one which is one to many, with the use of the mass media, or one
to one with direct marketing techniques. However, in each case there is a one directional flow of information. The internet facilitates one to one marketing that is both cost effective
and can be personal as well as undertaken with bidirectional communication taking place (Argyriou et al, 2006). Internet marketing, or e-marketing, has been defined as "the application of the internet
and related digital technologies to achieve marketing objectives" (Chaffey, 2003). This is a broad statement and shows how internet marketing can include the use of the company web sites, e-mailings
with links or information, as well as banners and links from other sites. Marketing on the internet has evolved over the last decade. It was in 1995 when
internet market was seen to initially take off, advertisers saw the internet as a tool with great potential, taking an advertisement into many homes across the globe, evening the playing
field between large and small companies and overcoming international trade barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the internet and then a fall
as the optimism regarding the results that it was felt the internet could provide, which was measured mostly in direct sales (Hoffman and Novak, 1995). The result was a more
sedate attitude taken towards the use of electronic marketing. However we can also argue that the difficulty was not the concept of e-marketing and the use of the internet as
...