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Essay / Research Paper Abstract
This 3 page paper looks at the potential value that will be created as a result of the acquisition of Jaguar Land Rover by Tata Motors. The acquisition does not increase the answers, but it gives access to a brand name and the potential to create value. The paper assesses how that value will be created. The bibliography cites 3 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEJLRtata.rtf
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Unformatted sample text from the term paper:
losses. It may be surprising that at a time such as this that a car Firm; Tata Motors wanted to acquire a struggling UK firm that was part of the
Ford group; Jaguar. The deal was one that would be advantageous for Ford, they are struggling with the sales and needed cash flow in order to cover operating costs
and debt. Furthermore there had been difficulties in getting the Jaguar Land Rover (JLR) operations to become profitable. The firm had important brand names that had a high level of
market value, but the firm was not adding to the value of Ford. When looking at the takeover bid the motivation of Tata looks at the way value may be
created for the new owner. JLR were not the target of an acquisition due to a high level of assets and the benefit of increased asset holding. The underlying assets
would increase and Tata would gaj a further 15,000 employees, but the way in which value was to be created needs to be considered to justify why this acquisition would
go ahead. There are many reasons for mergers, the general reasons being that the combined company will be strong than the sum
of its parts, this may financial, strategy, as far as market share is concerned, or even in altruistic terms it may be the only way in which a weaker company
may survive. JLR was certainly weak, it was also inefficient. One of the benifits of merger is the ability to increase efficiently in terms of overhead costs. The philosophy
behind mergers is that the total of the combined entity will be greater than the sum of its parts that existed before the merger (Pilloff, 1996). It is generally perceived
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