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Essay / Research Paper Abstract
3 pages in length. One of the greatest assets of technology is how businesses have an endless reach to target markets over the Internet; coupled with the advent of virtual social networks like Myspace and Facebook, companies have extensive access to consumers between the ages of 13 and 17, a group whose developing personal identity is inextricably linked to where they reside upon the acceptance scale. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: LM1_TLCintadvteen.rtf
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Unformatted sample text from the term paper:
like Myspace and Facebook, companies have extensive access to consumers between the ages of 13 and 17, a group whose developing personal identity is inextricably linked to where they reside
upon the acceptance scale. Marketing departments spend considerable time analyzing the psychological aspect of consumerism learning which triggers work best to stimulate spending and cultivate loyalty. Now that
technology has built several virtual communities where adolescents spend much of their time, companies only have to incorporate themselves into these social networks in order to reach this lucrative market
segment whose purchase power is fueled by peer influence (Goodstein, 2007). Marketing departments realize how play, leisure and recreation all share the common denominator of bringing forth happiness within the
context of social identity, a theory that gives support to understanding the various roles that comprise positive identity and sense of belonging.. To define the theory even further, its
intrinsic group association establishes ingroup mindset whereby an adolescent categorizes and inevitably boosts himself within that group "in ways that favor the in-group at the expense of the out-group" (TCW,
2004). Companies capitalize on this psychological characteristic of consumerism by understanding that for an adolescent just beginning to develop a sense of himself and his social significance, social networks
provide that measure of acceptance every youth aspires to achieve. These formations of like-minded and similarly aged teens represent the onset of adulthood in a way that help to
establish a pattern self-esteem and self-perception that readily transfers into desired consumer behavior; the lightening speed with which teens either pan or praise products within their social networks reflects the
extent to which a given company has an immediate winner or merely comes back next week with another potential big money maker. Adolescence
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