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Essay / Research Paper Abstract
6 pages in length. Drs. Jarvis and Barrett's article entitled How Quackery Sells attempts to educate the masses with regard to what they believe as being false – and sometimes harmful – claims made by alternative medicine practitioners. The authors explain that quackery, unproven medical claims that allegedly heal various ailments and illness, is running rampant in contemporary society, with people eagerly flocking to such practitioners as a means by which to cure themselves apart from conventional treatment. According to the article, quackery sells because of myriad elements employed by supersalesmen to reach people at their most vulnerable points, such as vanity, quick fix and the claim of using "all natural" components. Bibliography lists 6 sources.
Page Count:
6 pages (~225 words per page)
File: LM1_TLCquack.wps
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