Sample Essay on:
How Public Relationists Adapt to a Changing Environment

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16 pages. Well known public relationists such as Faith Popcorn and Gerald Celente base their predictions on current trends in such a way that the public can see what the future is going to hold for us. By paying attention to the current trends of the environment it is easy to see changes that are coming. Bibliography lists 14 sources.

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16 pages (~225 words per page)

File: D0_JGApopop.rtf

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is going to hold for us. By paying attention to the current trends of the environment it is easy to see changes that are coming. CHANGING ENVIRONMENTS In the well-known book Who Moved My Cheese, authors Kenneth Blanchard and Spencer Johnson. This anecdotal tale involves a maze being navigated by two mice, dependent upon the cheese for food, and two tiny humans, dependent upon the cheese for self-esteem. It is an entertaining and provocative look at how the world works. The message is clear as to how changing trends affect us as human beings. Even such well-known public relationists as Faith Popcorn would embrace the saying "Without knowledge of the past, we would have no knowledge at all." Society itself is constantly changing in a manner similar to Hegels thesis, antithesis and synthesis. History, the thesis, is combined with the modern day antithesis and produces the future, synthesis. Without knowledge of the past, humans would be forced to constantly relearn scientific discoveries and warfare tactics in a continuing recycle. Being aware of ones history allows them to understand where they are now, how they got there and where they can go in the future. History is the most relevant material for an individual (and a society) to analyze because it allows them to benefit from previous experiences and advance (Importance of History). History is but one of the many ways that we see past knowledge repeating itself. Creation itself is evolving over and over, building upon the past to make way for the future. It has been proven by scientists that matter cannot be destroyed; it simply takes on another form. We have all heard the saying "ashes to ashes and dust to dust." Even this age ...

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