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Essay / Research Paper Abstract
This 3 page paper examines the advertising industry and how it creates a sense of wealth and power. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: RG13_SA102adv.rtf
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Unformatted sample text from the term paper:
is only slightly over a century old so the billboards that everyone sees now were not relevant years ago. Yet, billboards are here to stay and they actually are a
form of print. Earlier in the century, illustration was more important, but today, images usually come from photographers. Clearly, print media is an entity that has a long history. Print
media and the ads it contains affects behavior. Critics of media contend that the effects are too significant. In other words, people do not make up their own minds because
they are unduly influenced by advertisements. Media often has the effect of seeing swarms of people going out to buy the latest thing, but other questions arise. How does print
media affect wealth and power, and its standards? Media in general does set the tone for what people want. Advertising agencies create campaigns in such a way
as to create a need. For example, no one really needs makeup or high heeled boots but if people look through fashion magazines enough, they will see advertisements showing different
types of clothing, makeup, automobiles, home design and so forth and then the people want to purchase these things. Of course, that is the idea. The client hires the ad
agency to put their information on the pages of magazines, newspapers, and in other forms of media. Magazine advertising is popular, but there are some drawbacks. For example, color ads
are quite costly and because the periodicals generally come out monthly, it is expensive to purchase space month after month (Arens, Weigold & Arens, 2008). Also, after the month is
over, the articles become irrelevant unless the buyer keeps the magazine for a time. Whatever one wants to say about the longevity of magazines, the print ads do appear
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