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Essay / Research Paper Abstract
3 pages in length. The writer briefly discusses McDonald's European strategy and the cultural impact upon its workforce. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: LM1_TLCCompStrat.rtf
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Unformatted sample text from the term paper:
where their product is expected to thrive and then capitalize as a result of accurate forecasting. To be sure, this describes the formula of any winning organization, but it
is particularly pertinent to McDonalds, inasmuch as the hamburger giant virtually established these rules decades ago. Expanding into European territory is not a new concept for the McDonalds corporation;
however, it does have a rather different set of guidelines with the existence of the EU. How this choice of strategy impacts HRM is both grand and far-reaching; that
McDonalds operates in a different culture from America speaks to the challenges inherent to multinational corporations. Directly associated with McDonalds overseas strategy is
the manner by which the company develops relationships with its foreign employee base. The core of any solid relationship between employees and the organization is the concept of communication,
which represents one of the most overlooked aspects of a positive working atmosphere in contemporary society. Effective business communication is an essential component in the ongoing success of McDonalds
European presence; without it, there can be little if any cohesion among employees, management and the companys objective. In order to establish this basis of communication within the foreign
workplace, HR managers have to abandon their supervisory egos in exchange for an atmosphere of openness, encouragement and teamwork, inasmuch as the concept of business communication - when implemented correctly
- can be the difference between a productive organization and one that cares little about its workforce. When communication is at its full potential, it can make the workplace
a model of teamwork; however, if the arrangement is pushed upon people without competent leadership at the helm, the approach can do more harm than good.
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