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Essay / Research Paper Abstract
Carlos Ghosn took over Nissan in 1999 when it was suffering heavy losses. This 3 page paper looks at the way he changed the company and the characteristics of the change he implemented that returned Nissan to profitability. The bibliography cites 4 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEghosn.rtf
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Unformatted sample text from the term paper:
Carlos Ghosn has been a man not afraid to make these changes, despite the way in which he may be perceived. Ghosn has been seen to ignore local business practices,
not flinch when putting employees out of work and to be ruthless in cost cutting (Business Week Online, 2001). Ghosn was moved to Nissan in 1999. At this
time Nissan, in which Renault had a 44% stake was suffering major losses. Ghosn may be seen as arrogant which his commitment that if the company was not profitable by
March 2002 that he would resign, an action he never needed to take as the turnaround he created was rapid (Business Week Online, 2001). He was nicknamed "Icebreaker" by Jurgen
E Schrempp, the Chairman of DaimlerChrysler. In the short term he was seen as brutal and a public enemy, in the longer term he has been seen more as
a hero as his methods worked and he saved the company. His approach was very different to the traditionalist approach taken in Japan, he did not attend the power
breakfasts and even insulated suppliers one year by not attending a New Years party, although said he would not make that mistake again (Business Week Online, 2001). The changes he
made included many costs being cut, including five production plants in Japan and thousands of Japanese jobs, in addition he had also sold of some of the assets, such as
the aerospace unit. However, this can give the wrong impression, as a man who does not connect with people. Yet he argues that in a turnaround was only possible because
he was able to connect with people, to share his vision and to motivate the changes. The change for Nissan needed more than simply cost cutting, this meant re-inventing
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