Here is the synopsis of our sample research paper on How Can Toyota Survive?. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 6 page paper looks at the position of Toyota in 2010, following their first for year of losses and three global recalls of vehicles. The company is examined using Porters five forces framework and a strategy is suggested based on the findings of the analysis. The bibliography cites 7 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEtoysurvive.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
The firm is faced with a challenge, to assess how, in a very difficult economic climate where the demand for vehicles has declined the firm can maintain market share and
survive the publicity that has surrounded the recall of more than 10 million vehicles. Toyota does not compete in isolation; the way that demand emerges for vehicles is
dependant on many influences, in addition to this there are numerous influences in the way that the demand which emerges is satisfied, with high levels of competition. To assess the
environment and consider the way a strategy may be formulated the environment Porters five forces model may be used. There is a
high level of competition and the existing competitive environment is harsh, with an excess of supply over demand, Toyota are in a strong position. In 2008 General motors, the former
world leader, sold 8.356 million globally, with Toyota selling 8.972 million, seeing Toyota taking a lead of about 616,000 (Nonor, 2009). Toyota had been catching up for some time and
in 2007 GM had retained the lead by about 3,000 vehicles (Nonor, 2009). With General Motors in bankruptcy and selling off Vauxhall in Europe the firm has slopped further behind,
and as such Toyota have a strong leadership position in number units sold. The firm has the potential for a cost advantage. In trying to undertake a cost advantage
the company may seek to be the cost leader in either the industry, or just the relevant segment of the industry. In each industry or segment only one company may
occupy the cost leadership position. This means a company will "find and exploit all sources of cost advantage... [and] ... sell a standards no frills product" (Porter, 1985; 13). This
...