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Essay / Research Paper Abstract
This 3 page paper responds to three questions: how organizations in a fragmented industry add value, which discusses Porter's ideas; should hotel companies follow these same methods; and the strengths a hotel needs to be successful. Bibliography lists 6 sources.
Page Count:
3 pages (~225 words per page)
File: MM12_PGhotf8.RTF
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Unformatted sample text from the term paper:
The idea is to neutralize the intensity of competitive forces (Porter 1998). One of the challenges is that most industries that are fragmented find themselves in this state because there
is little differentiation between and among the competitors. The company can add value by providing more service or providing something else that all companies in the industry do not offer
(Porter 1998). Another way is to focus on a niche market and marketing directly to that market (Porter 1998). The Tuck School of Business (n.d.) suggests consolidation to add value
as one approach in a fragmented industry. Consolidation take many different forms but relies mostly on acquiring the competing companies while continuing to focus on the companys brand (The Tuck
School of Business n.d.). This option would not be feasible for many companies. To determine how to add value, it is useful to understand how an industry becomes fragmented
in the first place. According to Porter (1998) fragmentation exists when there are low entry barriers or exit is extremely expensive, buyers and/or suppliers do not have much power; there
are no economies of scale or scope, there are regional issues, such as high inventory or high transportation costs or diverse markets, and/or because of regulatory issues. The fragmented
industry must analyze and assess why they are fragmented before companies in that industry can add value. This assessment should lead to the selection of a feasible response. Differentiation is
certainly one of the most successful strategy for adding value. 2. Should hotel companies follow those methods The hotel sector of the hospitality and tourism industry is in a
unique position to add value to their products and services. This is especially true of family-owned hotels (Getz, Carlsen & Morrison 2004). It would seem that the same would be
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