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Essay / Research Paper Abstract
This 3 page paper takes a look at this company and its marketing approach. Corporate social responsibility is discussed. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: RT13_SA902hon.rtf
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Unformatted sample text from the term paper:
be Honest Tea. The campaign ran into a problem when they hit South Carolina and a staffer had to drive two hours to get some of that tea for the
current president elect ("Tough to Quench Obamas Thirst for Honest Tea," 2008). A student writing on this subject might want to use this anecdote to preface an introductory sentence for
a paper researching the Honest Tea Company. As the name states, the Honest Tea Company is honest and above board. At least, the company exhibits a record of social
responsibility. The student writing on this subject points out that it has a unique marketing program and in fact purchases its peppermint leaves from an American Indian grower. The story
attached to this company does also present the firm in a good light. Which facts might help their advertising agency to produce promotions or publicity that illustrates their social responsibility?
First, it should be said that this company does have a history associated with social responsibility. The firm was founded by Seth Goldman and Barry Nalebuff. As the story
goes, Seth would go out for a run with a classmate who would create his own drinks ("Honest Beverages," 2009). Later on, after they graduated from college, Seth emailed Barry
to see if he was still interested in creating drinks ("Honest Beverages," 2009). It had been two runners tired of quenching their thirst with either water or sugary drinks that
designed the drinks now sold by Honest Tea Company ("Honest Beverages," 2009). The mission statement for the firm is as follows: "Honest Tea creates and promotes delicious, truly healthy, organic
beverages. We strive to grow with the same honesty we use to craft our products, with sustainability and great taste for all" ("Honest Beverages," 2009). At the web site, the
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