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Essay / Research Paper Abstract
This 12 page report discusses the strategies behind Honda’s efforts to capture a larger part of Japan’s auto market. Despite Honda's success outside Asia, the general fearfulness regarding Japan's economy has fueled continuing doubts that there is much that can be done to improve Honda’s market share of Japan. Key factors of Honda’s ability to apply lessons and experiences in the international environment are outlined and discussed in terms of their relativity to Japan. Bibliography lists 8 sources.
Page Count:
12 pages (~225 words per page)
File: D0_BWhonda.rtf
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Unformatted sample text from the term paper:
The Honda Motor Company marked its 50th anniversary last year on October 4th. According to Treece (1998), Hondas near-perfect positioning in the market, the style of its cars and
motorcycles, and founders Soichiro Honda acute eye for industrial design. Honda was founded after World War II as a motorcycle company, and entered the car business against the wishes of
Japans powerful Ministry of International Trade and Industry in 1948. Treece (1998) also notes that Honda is now Japans third-largest carmaker, following Toyota and Nissan. It is the
worlds eighth-largest in terms of production, according to the Automotive News 1998 Global Market Data Book. According to Nakamoto (1996), Hondas turnaround
in 1996 was due to the companys introduction of ingenious merchandise in its domestic market, cost savings and significant improvement in overall company efficiency. The process involved the introduction of
management disciplines that were new to Honda and indeed to Japanese business: for example a greater focus on individual responsibility and individual performance assessments rather than traditional seniority systems.
However, an even greater amount of the credit for Hondas most recent successes must also be given to the ways in which the company has used the international market to
compete even more effectively at home. Through tailoring operations to compete internationally, the company has developed key management strategies to assure their success in Japan.
With the Japanese economy soaring in the late 1980s, it hardly seemed to matter that Japanese customers were not lining up to buy Hondas engineering experiments. There
was an unspoken company attitude that there was always money to be made from sensible Civics, Accords and dozens of different types of motorbike. And yet, things were already going
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