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Essay / Research Paper Abstract
A 5 page paper that discusses how Honda has maintained its high ranking in the industry. The paper begins with an introduction to Honda Worldwide and North American Honda. The essay identifies the basic principles and management policies the company operates within. The writer reports the company's market share as compared to other companies and makes recommendations for Honda to enhance its success. Bibliography lists 9 sources.
Page Count:
5 pages (~225 words per page)
File: MM12_PGhnda8.RTF
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Unformatted sample text from the term paper:
in the world (Williams, Honda, 2008). The American Honda Motor Co., located in Torrance, California, is a subsidiary of Honda Motor Company and is the North American headquarters for Honda
(Williams, American, 2008). Honda offers numerous different models of its auto vehicles, including the Civic, Accord, CR-V, Element and Ridgeline (Williams, Honda, 2008). The company offers hybrid versions of the
Civic and Accord (Williams, Honda, 2008). In addition to motorcycles, the company manufactures watercraft, ATVs and many different power products for both commercial and individual uses, such as lawnmowers and
portable generators (Williams, Honda, 2008). Honda opened its first manufacturing plant in North America in 1979 (American Honda Motor Co., 2008) but the companys products have been in the country
for decades longer. The North American operation employees 25,000 Americans and the company has 600 domestic suppliers, which increase the employment generated by Honda (American Honda Motor Co., 2008). Both
worldwide and in North America, Hondas main competitors are Toyota, Nissan, Ford Motor and General Motors (Williams, Honda, 2008). The North American subsidiary works in collaboration with about 20 manufacturing
plants along with research and development and design centers in the U.S. (Williams, American, 2008). Honda has a true global presence. The corporation has operations in Japan, China, North America,
South America, Asia, Oceania, Europe, Africa, and the Middle East (Honda, Global, 2008). Each area hosts research and development and design centers as well as manufacturing centers (Honda, Global, 2008).
The companys goal is to expand business in each region by being flexible enough to meet local demands (Honda, Global, 2008). This includes developing advanced technology like its recent hydrogen
fuel automobile. It is this kind of innovation that keeps Honda in the top ranks of the industry. Most industries are driven by their innovations, in this competitive market, innovation
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