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Essay / Research Paper Abstract
This 10 page paper provides an overview of the Home Shopping Network (HSN) and where it is headed. The company is evaluated and compared with Amazon.com. Porter's five forces model is used to evaluate the company. Bibliography lists 12 sources.
Page Count:
10 pages (~225 words per page)
File: RT13_SA037HSN.rtf
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Unformatted sample text from the term paper:
can sell anything , something proven over and over again by the Home Shopping Network and other programs like it. While it is a show, HSN provides a shopping outlet
that allows one to shop while sick, tired or pressed for time. There is no reason not to buy when all it takes is a quick phone call and a
credit card. And the truth is that these channels make the art of selling look easy. It is therefore not surprising to learn that HSN has fared well. Haber (2000)
reports that Home Shopping Network (HSN) sales were strong in the second quarter of 2000, but did not match the pace of the record-setting first quarter. Revenues for the companys
second quarter which ended on June 30, 2000 rose to $357.7 million (2000, p.8). While the fact that the second quarter was not as successful as its first in 2000,
some have wondered whether it is losing its edge. But executives Mark Bozek and Barry Diller are not concerned (2000). Diller commented: "We see sustained, solid, real growth at
Home Shopping. Were very, very pleased with HSN and their performance " (2000, p.8). Bozek added that HSNs sales are usually greatest during the holiday shopping season, and the next
highest time period is usually January through March (Haber, 2000). He went on to explain that the quarters cannot be adequately compared as much depends on the season. Indeed,
when it comes to retail, much of the money is made from Black Friday--the traditional start of the Christmas shopping season-- through the end of the year. Many businesses make
their profits during that time period. Other types of businesses may depend on other seasons. The travel industry is notoriously linked with summer, particularly in parts of the world where
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