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Essay / Research Paper Abstract
This 15 page paper responds to a student-supplied scenario of a small mortgage company that needs to expand. The paper identifies and analyzes the problems and presents resolutions to the problems. The paper discusses establishing a corporate culture that incorporates learning community principles and gives specific ideas for hiring commission-only salespeople. Bibliography lists 10 sources.
Page Count:
15 pages (~225 words per page)
File: MM12_PGlnmta9.rtf
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Unformatted sample text from the term paper:
need to integrate information from your text book.] Problem The business is a home loan mortgage company. Three groups of activities are identified for this business: sales, support, and
settlement. This is a very small two-person business comprised of the owner and an assistant. Among other things, the assistant completes the paperwork for the transactions, such as settlement. The
owner does everything else. The company needs to expand, specifically in the sales area. The company pays commission-only with no base salary. The owner wants to establish a productive
corporate culture that is based on customer service. This is an orientation that can give the company a strong competitive advantage in this highly competitive industry in these unstable economic
times. The corporate culture should incorporate recruiting and retention policies and strategies. For personnel to have a focus on customer satisfaction, they must first be highly motivated and highly
skilled. These practices become part of the corporate culture. Analysis Deliberately establishing a specific type of company culture requires persistence, time and work. Whether recognized or not, there is
always a corporate culture, no matter what the organizations business is and no matter how big or small it is. Corporate culture is about how things get done in the
organization. It includes all the written and unwritten policies and procedures. It is historical and traditional and thus, it provides a feeling of safety for employees. Culture goes beyond just
the policies and rules, though, to the psychological life of the organization, it incorporates the "values, attitudes and behaviors of employees" (Stanley 2007, p. 29). Companies that are successful
in developing an effective culture realize advantages in quality and productivity of employees (Schulz 2001). Stanley (2007) commented that "a positive corporate culture will drive employee behavior in a way
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