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Essay / Research Paper Abstract
A 5 page paper discussing Home Depot's habits of opening stores close to each other, in some cases only a mile apart. As Lowe's targeted women as the instigators of most home improvement projects, Home Depot focused more on contractors and the big orders that come with decreasing frequency in today's environment. With the current housing downturn followed by the effect of the Wall Street meltdown on credit markets, Home Depot is advised here to return to its care for the homeowner. Bibliography lists 5 sources.
Page Count:
5 pages (~225 words per page)
File: CC6_KSmgmtHmDeLoc.rtf
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Unformatted sample text from the term paper:
women as the instigators of most home improvement projects, Home Depot focused more on contractors and the big orders that come with decreasing frequency in todays environment. With the
current housing downturn followed by the effect of the Wall Street meltdown on credit markets, Home Depot is advised here to return to its care for the homeowner. Proliferation
In 2004, the residents of Pine Brook, N.J., were shocked to learn that Home Depot would acquire an empty 75,000 square foot building.
Residents and city officials alike believed that Home Depot would use the space for an Expo store, given that there were two Home Depot stores already close by. All
observers and speculators were wrong, however, as they learned when Home Depot announced it would open a traditional Home Depot store at the location. Mendelson (2004) noted that when
the third and newest store opened, residents would "be able to drive one mile west to visit an existing Home Depot or go one mile east to shop at the
new Home Depot" (p. 60). One of the existing stores (three miles from another) had not been performing well in the year it had been open at the time,
and even employees were concerned. One mused, "They are just doing this to prevent Lowes from getting into the market ... I am worried that in a year or
so, I will be without a job when my store gets shut down" (Mendelson, 2004; p. 60). At the turn of the century,
Home Depots overriding purpose was to open as many stores as possible; gain greater attention from professional contractors; and reduce operating costs as much as possible. At the end
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