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Essay / Research Paper Abstract
A 6 page paper discussing Home Depot as described in Harvard case 9-101-117. The paper discusses strategy in 2000, core competencies and competitive advantages to recommend strategy for the future. The paper also gives management a grade, which the author explains should be a C-. Bibliography lists 1 source.
Page Count:
6 pages (~225 words per page)
File: CC6_KSmgmtHomeDep.rtf
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Unformatted sample text from the term paper:
Marcus and Arthur Blank opened the first Home Depot store in Atlanta in 1979. Warehouse stores had become popular during the several years preceding, and it was Marcus and
Blanks vision to found and develop a chain of warehouse stores that would operate with an immense selection of home improvement tools and supplies as well as with close, knowledgeable
customer service. It would target the do-it-yourselfer but not exclude any other segment of the home improvement market. Home Depot overtook Lowes
as the industry leader in 1989, only ten years after the first store opened in Atlanta. Home Depot employees were knowledgeable and friendly, and competitors focused nearly exclusively on
the contractor at the time. There was little need for competitors employees to be knowledgeable when dealing with that segment of the market. As one Home Depot customer
said of Hechinger, the company had a good selection and good prices, but for purchases that needed to be accompanied by advice, that customer would be buying at Home Depot.
Strategy in 2000 At the turn of the century, Home Depots overriding purpose was to open as many stores as possible; gain greater
attention from professional contractors; and reduce operating costs as much as possible. At the end of 2000, the stock market had witnessed the fallout of the technology sector during
the summer months, followed by a decline in the entire market. Home Depots stock price had declined as well, a matter that the companys management attributed to then-current conditions
along with other factors. At the time, "it wasnt clear whether the decline in the companys stock price was primarily a function of a slowing economy, a reaction to
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