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Essay / Research Paper Abstract
A 4 page paper that discusses trends in the home improvement/do-it-yourself industry, in general and Home Depot, in particular. Revenues are reported as are the number of locations. The essay discusses certain strengths, weaknesses, opportunities and threats in narrative form and offers two major recommendations. Bibliography lists 5 sources.
Page Count:
4 pages (~225 words per page)
File: MM12_PGhmedep.RTF
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Unformatted sample text from the term paper:
January with sales of (mil) $90,837.0. This gave the company a net profit of (mil) 5,761.0 (Anderson). Home Depot has over 2,100 stores across all 50 states in the U.S.,
the District of Columbia, Canada, Puerto Rico and Mexico (Anderson). As a company, Home Depot offers more than 45,000 items, although they might not all be stocked in every store
(Anderson). Since the focus is on the do-it-yourselfer, the stores carry a wide variety of items that include lumber, different kinds of flooring, appliances, hardware, plumbing supplies, paint, a garden
nursery, and many more items (Anderson). It divested one of its subsidiaries, HD Supply in 2007 in response to an outcry from shareholders (Anderson). The year before, however, Home
Depot acquired Hughes Supply company, which focuses on the business-to-business trade, such as contractors (Do-it-Yourself Retailing). This acquisition, which greatly expands Home Depots consumer base, doubled Home Depots size with
expected revenue at $12 billion (Do-it-Yourself Retailing). It also acquired Chem-Dry which the largest carpet and upholstery cleaning company in the world (Do-it-Yourself Retailing). Again, this expands the customer base
and diversifies the company even more so. These are all strengths, particularly the ability of Home Depot to complete these deals in their growth goals. Since the carpet and upholstery
cleaning industry is so fragmented, Home Depots reputation may well bring more structure and stability to that industry. Both Chem-Dry and Hughes Supply allow Home Depot to enter into the
franchising world, another plus factor for them (Do-it-Yourself Retailing). Home Depot entered into two other ventures in the recent past. They are piloting a kiosk structure in malls in Atlanta
(Do-it-Yourself Retailing). There are representatives and small number of products offered at each kiosk (Do-it-Yourself Retailing). The purpose is to introduce consumers to the vast assortment of products and to
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