Here is the synopsis of our sample research paper on History and Positions of Wal-Mart and Target. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
An 8 page paper providing a history of Wal-Mart and Target, as well as discussion of current challenges and financial results. Though the middle class continues to shrink, Target offers those within it a middle class retailer with values to match, as Wal-Mart gravitates to lower incomes. Bibliography lists 10 sources.
Page Count:
8 pages (~225 words per page)
File: CC6_KSwalTarHist.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
The year 1962 was a pivotal one for retailing in America, though it would take some years before most would be able to recognize that fact. There have been
discounters for as long as there have been retail competitors, but the "big box" discounters came into being in 1962 when the Kresge company opened its first Kmart store.
It was in that same year that Sam Walton opened the first Wal-Mart store in Arkansas. Target also opened its first Target store in 1962, the discount version of
the Dayton Company. today Wal-Mart and Target operate in the same industry, but they are very different companies. Wal-Mart Sam Walton had
been in retail for nearly 20 years when he opened the first Wal-Mart store. He worked for a short time at JC Penney, then acquired and franchise and lease
for a Ben Franklin store. He opened his own store - Waltons - after losing a lease and learning some valuable retailing lessons through Ben Franklin. He had
gained insight into discounting and had been applying the concepts in his own stores on a limited scale. When competition appeared, Sam Walton took action. He wrote: Herb
Gibson - a barber from over at Berryville - started his stores with a simple philosophy: "Buy it low, stack it high, sell it cheap." He sold it cheaper
than anybody ever had before, and he sold more of it ... He was the only one discounting out this way, and, because I had made all those trips back
East, I was probably one of the few out here who understood what he was up to (Walton and Huey, 1993; p. 54).
...