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Essay / Research Paper Abstract
This 17 page paper looks at two companies in differing industries; retail and hospitality. Asda and Hilton in the UK are examined, comparing policies strategies and performance. The paper ends with recommendations for each company. The bibliography cites 14 sources.
Page Count:
17 pages (~225 words per page)
File: TS14_TEHilasda.rtf
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Unformatted sample text from the term paper:
Executive Summary Hilton and has to operate in different markets, often selling to different customers and have to respond to differing needs. However, despite their
differences both companies have a number commonalities. In both cases the companies are demonstrating growth and have a heavy reliance on the leverage of resources, location of facilities, the development
of customer loyalty and perception of value. Both companies seek to compete based on differentiation. With Hilton as a market leader in the UK, in a joint position with Whitbread,
and Asda in second position to Tescos in the supermarket industry, both companies may be argued as being successful. Both companies are showing increasing levels of revenue and profits. However,
this does not mean there is not room to improvement. Both companies have the desire to increase thousand profit and increase their market share. In looking at the way this
may be achieved as and Hilton can learn from each other, as the can learn from Hilton in the way customer loyalty can be developed, and Hilton may learn from
Asda in the way marketing can increase market share. 1. Introduction to Sectors The retail and the hospitality industry serve different demands in the consumer market. However, as
well as the numerous differences, in business terms there are also a number of commonalities. The hostility industry is based mainly on the provision of services, whereas the retail sector
has its foundation in the supply of goods. However, while opposite ends of the service/good spectrum, there is a crossover; a hotel is likely to have a restaurant supplying food,
and a retail outlet is unlikely to be successful if service levels are very poor. There are a number of common drivers and motivators to some segments of the market.
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