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Essay / Research Paper Abstract
This 7 page paper looks at the hotel chain Hilton Worldwide. The paper starts by giving background to the firm, including its history and the way it has competed. The paper then presents an analysis of the strategy, looking at the strategy with reference to relevant theory. The bibliography cites 10 sources.
Page Count:
7 pages (~225 words per page)
File: TS65_TEHiltonst.doc
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Unformatted sample text from the term paper:
its founding in 1919 and has sought to differentiate itself with strong branding to gain a competitive advantage it is difficult for people to follow, including the use of first
mover advantages. The firm was founded in 1919 by Conrad Hilton. The first hotel was the Mobley, located in Cisco, Texas (Hilton, 2012). It was not until 1925 that
the first hotel to carry the Hilton name was opened in Dallas, Texas (Hilton, 2012). In 1927 another first was seen, with Hilton opening the first hotel which had cold
running water and air conditioning in the public rooms (Hilton, 2012). The initial years saw constrained growth; it is highly likely constraint was impacted by the great recession. In 1938
Conrad Hilton started to expand outside of Texas, acquiring the Sir Francis Drake hotel located in San Francisco (Hilton, 2012). In 1943 the firm purchased the Roosevelt and the
Plaza in New York City and became the first coast to coast hotel chain in the US (Hilton, 2012). More purchases take place before the company was first listed on
the New York Stock Exchange in 1946. The growth pattern continued, in 1949 the firm started the international expansion strategy. The expansion was undertaken with the reaction of a
wholly owned subsidiary; Hilton International Co. (Hilton, 2012). Hilton expanded into Europe in 1953, with a hotel in Madrid, and in 1964 the subsidiary was spun off, but Conrad Hilton
retained his position as President. A new strategy was implemented in 1964 with the founded of a new subsidiary; Statler Hilton Inns, this is the division that was
to start the franchising strategy, making Hilton the first upscale hotel chain to use the franchising model to expand the brand. It was also in this year another innovation took
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