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Essay / Research Paper Abstract
This 4 page paper examines the leisure chain Hilton Worldwide gives information on the company's background and current position, looking at his key competencies in the way that is able to differentiate itself, and identifying challenges for the future in an increasingly competitive environment. The bibliography cites 3 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEhiltonww.rtf
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Unformatted sample text from the term paper:
excess of 3,600 hotels with hotels owned, operated and franchised to third parties under the Hilton name, as well as other brands including Doubletree, Embassy Suites, Hampton Inns, Homewood Suites
and the time share operation Hilton Grand Vacations and the premium Waldorf Astoria (Hilton Worldwide, 2010). The range of brands allows the firm to compete effectively in different segments of
the market; both full service hotels and focused or limited service hotels which employ more than 130,000 staff worldwide (Hilton Worldwide, 2010).
The history for the firm indicates a strong growth strategy which has been worth the firm for many years. The Hilton Hotels history starts in 1919 when Conrad
Hilton buys his first hotel, this in Cisco, Texas and called the Mobley (Hilton Worldwide, 2010). In 1925 he expands and builds a hotel carrying the Hilton name, making
the Hilton in Dallas, the first real Hilton hotel. The expansion outside of Texas started in 1938 when the Sir Francis Drake in San Francisco was added to the companys
portfolio (Hilton, 2006). By 1943 the company is the first coast to coast hotel chain in the US when they purchased the Roosevelt and the Plaza, and then in 1945
there is the purchase of Palmer House and the Stevens in New York(Hilton Worldwide, 2010). It was 1946 when the company is listed on the New York Stock exchange with
Conrad Hilton as the president and in 1949 when the company leased the Waldorf Astoria and started its international expansion opening in Porto Rico with the Caribe Hilton. Although there
have been many changes, the position in 2010 is one of 3,600 different hotel, which allows for a significant economy in terms of scope and scale and the ability to
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