Here is the synopsis of our sample research paper on Hilton Hotels; A Cultural Audit. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 16 page paper examines Hilton International; the hotel division of the Hilton Group. The paper is written in two parts. The first and shortest part looks at the visions and mission of the company, the critical success factors and how external factors influence these. The second part considers the Hilton culture, how they share information and treat their employees as well as the way they approach ethical and environmental aspects of culture. The bibliography cites 15 sources.
Page Count:
16 pages (~225 words per page)
File: TS14_TEhiltoncul.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
visible and impact highly on the way they perform. The well known hotel chain Hilton is an international chain with many sites in the UK. We will perform a cultural
audit on the Hilton Group, this van then be applied to the company as whole or single outlets. Part 1 The company is a large international company, within the
UK there are more than 250 employees, in some hotels there will be more than 250 staff but in some there are less then 100. The company states its vision
as "At Hilton Group, we operate to high standards of performance and advocate socially and environmentally responsible business practice. Our aim is to bring a positive benefit to the societies
in which we operate, through high quality services, economic growth, environmental protection, community involvement and, of course, employment." (Hilton Group, 2005). Looking for a mission statement these does not
appear to be a single mission statement for the hotel group Hilton International, but there are some internal mission statement, for example, the New York internal mission statement is very
simple, it reads "Representing the best of Hilton" (Hilton, 2005). Looking at these we can start to identify the critical success factors. Holton already claims that they are the
most well known hotel chain in the world with a very high level of brand recognition. If we look a the critical success factors for a chain this large the
brand recognition and reputation must be seen as key factor, this needs marketing. The hotel chain benefits form the international presence and the differentiation associated with the brand quality.
There is the need to provide services that meet these standards and have accessible services for business travellers that make up the majority of the visitors. The Hilton has
...