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Essay / Research Paper Abstract
A 10 page paper providing firs an overview of the hospitality industry, then of the Hilton Hotel Group. The paper identifies Hilton’s top competitors, and discusses the effects of the September 11, 2001 terrorist attacks on the hospitality segment and the entire travel industry. The paper examines Hilton’s approach to management, reviews financial results of the past several years and provides a brief company history. Includes 1 table. Bibliography lists 6 sources.
Page Count:
10 pages (~225 words per page)
File: CC6_KShotelHilton.rtf
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Unformatted sample text from the term paper:
teetering along with the US economy shortly before the terrorist attacks of September 11, 2001, but for reasons other than those the economy was experiencing. Travel had made such
remarkable gains during the long period of economic expansion in the 1990s that the industry had added significant capacity. September 11 changed all that, at least for the short
term. Hilton was adversely affected as well, but it appears not to have suffered as much as its competitors. Industry Overview With
many more available rooms, the industry still was doing well but was experiencing a decline in revenues per available room (RevPAR). In the economic recovery still underway, Enz and
Canina (2002) report that "Not all hotels participated equally in the recent industry plunge--brought on by both recession and terrorism--and not all are recovering at the same rate" (p. 41).
Enz and Canina (2002) note that "By almost any measure the U.S. lodging industry as a whole was hard hit by the events
of September 11, 2001" (p. 41). Those hardest-hit were "luxury hotels in major cities, while those in secondary and tertiary markets reported a more muted effect" (Enz and Canina,
2002; p. 41). Smith and Lesure (1999) present a much different view of the industry in their 1999 overview, reporting that the "lodging
industry is expected to enjoy relative success, at least in the next few years, due to strong market fundamentals" (p. 18). Of course that was before the unthinkable became
reality... These researchers also foresaw continuation of the consolidation that has characterized the industry for more than a decade. The impetus behind
...