Here is the synopsis of our sample research paper on Hillerich & Bradsby: Manufacturer of Louisville Slugger Bats. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
10 pages in length. The writer discusses Hillerich & Bradsby, manufacturers of the Louisville Slugger baseball bats, by addressing company history, product marketing, mission statement and goals, employment analyses, product analyses, market position and annual financial statements. Bibliography lists 10 sources.
Page Count:
10 pages (~225 words per page)
File: LM1_TLCslugr.doc
Buy This Term Paper »
Unformatted sample text from the term paper:
in official professional sports equipment. The year 1894 saw the Louisville Slugger become registered with the United States government, and it has remained a driving force within the sporting
industry since that time. By 1905, Honus Wagner had made the Louisville Slugger an even bigger household name by authorizing his name to be branded upon ever bat, which
ultimately represented "one of the first known professional endorsements of sporting goods" (Dimitroff et al, no date, p. slugger.htm). Hillerich and Bradsby was instrumental in the war effort during
1941, utilizing its craftsmen and plant equipment as a means by which to lend a corporate hand. After entering into both the golf club and hockey stick industries, Hillerich
and Bradsby began production of aluminum bats in 1970 for softball and amateur play; shortly thereafter, the manufacturing of gloves, mitts and other tertiary products was implemented (Dimitroff et al,
no date, p. slugger.htm). II. MARKETING AND MARKET POSITION With the stellar reputation Hillerich & Bradsby has for its Louisville Slugger baseball bat, one can readily argue that marketing
tactics are not required at the same high level as other less popular products. It has long been asserted that diversification is the key to financial security, a key
that Hillerich and Bradsby recognized long ago. Important to note, however, is the fact that numerous studies have been conducted which point to the conclusion that financial diversification is
not a cure-all for the disease known as business risk. For Hillerich and Bradsby, however, the companys multiform approach effectively established it as one of the leading suppliers of
sporting equipment. "...The Louisville Slugger has had a dominant marketshare for over a century" (Dimitroff et al, no date, p. slugger.htm). Prior to making such a momentous decision, corporate
...