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Essay / Research Paper Abstract
This 5 page paper critically reviews the book Radical Marketing by Sam Hill and Glenn Rifkin. The subject of marketing is discussed in depth.
No additional sources cited.
Page Count:
5 pages (~225 words per page)
File: RT13_SA044Rad.rtf
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Unformatted sample text from the term paper:
perhaps $300 and a garage to forming multi-million dollar companies, and all with forgoing that Harvard college education. In fact, many successful people do not come from the typical "success"
model and that is what Sam Hill and Glenn Rifkins book Radical Marketing is all about. The main point of this book is that individuals should be creative and daring
and break the mold. They go against traditional methods and instead vie for more creative and innovative realities. They convey the approach to the reader quite succinctly, but only after
endless examples of individuals who seem to embrace this kind of thinking. The central thesis of the book seems to be that whatever is tried and true is
probably unoriginal. That is, if companies are going to create better, more effective businesses, they should be unique. Of course, the authors do not attribute such talents--that have enabled people
to be successes-- with rare skills or genius. Rather, the authors seem to believe that this is almost something that can be learned. One may link that strategy with vision
and a unique understanding of what the public wants. Additionally, authors suggest looking at the big picture and ultimate goals, citing examples of successes. People who only look for short
term gain, balancing the books, and fearing the worst often do not become successful. Other authors suggest that such failure is due to esoteric or psychological means. However, Hill and
Rifkin are clear that many can accomplish what only some have in the past. Managers today would be well off to consider these authors ideas. Authors do give managers
insight into the big picture which can help those in such positions--whether they are CEOs or front line supervisors-- the necessary tools to grow the company. While some of the
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