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Essay / Research Paper Abstract
This 4 page paper examined how the well known technology company Hewlett Packard comicalities with the public. The paper looks at different forms of communication, including annual reports and marketing as well as the use of e mail and the internet. The bibliography cites 3 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEHPcomm.rtf
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Unformatted sample text from the term paper:
failure of that company. There are many forms of communication, some of which are mandatory, such as the annual report, and other forms, such as advertisings and direct marketing or
e-mailing are optional. Looking at a company such as Hewlett Packard, a range of communication techniques are used, many of which are based around the marketing models. The annual
report may be seen as one of the more formal communication methods, and while the format and content are regulated Hewlett Packard make good use of the format to include
contextual analysis to explain poor performance areas as well as to look to the further, This may also be supported and support the role of the industry annalist relations team
(HP< 2003). This is a department within the company that has the main role of communicating with external parties, mostly analysts within the marketplace. The role of communication may not
reach the general public directly, but is useful in the way that industry will then make use of the information in the wider press. This may also extend the traditional
role of press releases, but add to the value of the information that is given out. The web site also has access to this information and as such there is
not only PR and marketing information, but also more general information. However these are not the main formats of communication, they support a specific range of stakeholders such as
shareholders and investors. To look at how and why HP are so successful the communication with the wider public also needs to be considered. The communication with most
marking is only one way, which HP looking to broadcast to an audience with a mass message that becomes communication when it is revived and the message is successfully decoded
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