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Essay / Research Paper Abstract
A 3 page paper discussing several aspects of launch of Hershey’s new product line. Introduction and promotion of a new product can be difficult regardless of how strong the company behind it is. Example can be seen in the launch and promotion of Hershey’s Sugar Free line of products. Considered here are customer satisfaction, e-business considerations, ethics and promotion of the product. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: CC6_KSmktgHersSugar.rtf
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Unformatted sample text from the term paper:
promotion of a new product can be difficult regardless of how strong the company behind it is. Example can be seen in the launch and promotion of Hersheys Sugar
Free line of products. Considered here are customer satisfaction, e-business considerations, ethics and promotion of the product. Customer Satisfaction The information that
Hersheys provides at its website (www.hersheyssugarfree.com) speaks directly to customer satisfaction. Though it can be encouraging for diabetics to know there are products available for them that can make
life appear to be more "normal," many sugar free products - particularly chocolate ones - are not pleasing in any way. It may be that Hersheys products are no
better than those others that have been available for years, but the consumer should be able to rely on the Hersheys name and reputation for quality.
Information provided by the company indicates that testing panels have found very little if any difference between the taste of the sugar free products and the standard
ones from which they arose. Any visitor to Hersheys Pennsylvania headquarters knows that any visit to the retail store may result in being approached to take part in a
customer tasting panel. Customer satisfaction is a primary goal of Hersheys, and the companys claim that tasting panels have found very little difference between standard and sugar free can
be accepted at face value. E-business The launch of the line of four sugar free products provides Hersheys an opportunity to educate consumers
on several points: the nature of diabetes; the need for controlling blood sugar levels; how the products contribute to positive goals for the diabetic; and how the products can
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