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Essay / Research Paper Abstract
This 5 page paper explains and discusses the now infamous Enterprise 21 IT project. The essay begins with a brief introduction to The Hershey Company, reports the reasons for the ERP project and how it went wrong. The writer discusses what went wrong and how they could have approached it more effectively. A similar case from LeapFrog is used as comparison. Bibliography lists 7 sources.
Page Count:
5 pages (~225 words per page)
File: MM12_PGhrshe21.rtf
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Unformatted sample text from the term paper:
candy did not appear until 1900 (Hershey, Discover, 2006). It was in 1907 that Hershey introduced the famous chocolate kiss candy, which he called Hersheys Kisses and it was in
1921 that the plumed kiss emerged from the new technology for wrapping candy (Hershey, Discover, 2006). Hershey trademarked the name HERSHEYS KISS in 1924 (Hershey, Discover, 2006). New forms and
types of candy were developed over the years; some of the most famous brands included Reeses Peanut Butter Cups, Mr. Goodbar, Krackel, Twizzlers and numerous others, including Kit Kat, which
is licensed from Nestle (Hershey, Discover, 2006; Murray, 2006). The company also makes some grocery items, such as chocolate sauce and baking chocolate as wells as snacks (Hershey, Discover, 2006;
Murray, 2006). The company is extremely successful with total sales in 2005 of (mil.) $4,836.0 and net income of (mil.) $493.2 (Murray, 2006). Revenue increased by 9.2 percent in 2005
but net income was down by 16.5 percent (Murray, 2006). Still, these data suggest that Hersheys has overcome their ERP disaster a few years ago. Hersheys is not the only
company to have problems with its ERP project. In fact, Lewis (2006) reports that between "about 70 percent of all IT-related projects fail to meet their objectives" and the same
proportion, 70 percent of all ERP projects fail. The same author comments that ERP projects require a significant amount of "coordination between IT and business management" (Lewis, 2006). Among the
many others who have had significant problems with information technology systems is LeapFrog Enterprises (Barrett, 2003). In fact, in the third quarter 2003, the companys earnings estimates were off by
$32 million (Barrett, 2003). It was attributed to logistics but more specifically, it was because the company "suspended deployment of new supply-chain software before the third quarter began" (Barrett, 2003).
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