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Essay / Research Paper Abstract
10-Mar-2003 07:56 48k
This 18 page paper relates a health promotion process. Health promotion efforts in the public health realm have focused on the use of the mass media as a means of spreading messages about safe sex, drug and alcohol use and smoking. Though these messages have become increasingly prevalent in the mass media, questions have been raised about the effectiveness of these health “campaigns.” In fact, research suggests that peer and familial influences may play a greater role in impacting personal behaviors than health promotion in the mass media. Bibliography lists 10 sources.
Page Count:
18 pages (~225 words per page)
File: MH11_MHHeaEd4.rtf
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Unformatted sample text from the term paper:
alcohol use and smoking. Though these messages have become increasingly prevalent in the mass media, questions have been raised about the effectiveness of these health "campaigns." In fact,
research suggests that peer and familial influences may play a greater role in impacting personal behaviors than health promotion in the mass media. This study focuses on this issue
and the question of the most effective methods for introducing public health messages that impact individual behaviors. This study integrates a questionnaire format and the current literature to reflect
the views of individuals regarding the best methods for spreading public health messages. Introduction Public health professionals, including public health nurses, have struggled with the process of promoting health
gains to the public and have recognized the value of using the mass media as a tool for spreading health messages. While this tool has become increasingly popular, questions
have been raised about the true value of this type of health promotion as compared to the information provided by peers and family members. In particular, public health messages
regarding issues like safe sex, drug and alcohol abuse and smoking have been prevalent in the mass media, but substantial changes in these problems have not occurred. It can
be argued, then, that peer and family factors play a major role in how health messages are spread to change at-risk behaviors. Purpose of the Study The purpose of
this study is to consider the nature of the existing public health messages in the mass media and the impacts that these have on individual behaviors. This study then
relates these messages to the views of peers and family regarding the same public health issues (safe sex, drug and alcohol use and smoking) in order to assess which has
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